Now it's Covert: MJ Akbar's latest launch

Covert promised to be different from the existing news magazines and it is rather too early to comment on it, as just a couple of issues are out.

It may not have revealed dark truths about Indian politics and the dirty deals as yet, still Covert can be counted upon. Surely it will give a good competition to the other magazines in the market.

With five weekly magazines already established in the market: India Today, Outlook, The Week, Tehelka and The Sunday Indian, it may not be too easy for Covert to make its presence felt, though it is a fortnightly, just like Frontline, but with a different flavour.

Priced at Rs 20, Covert has MJ's old hand Seema Mustafa and Joyeeta Basu as Deputy Editor. Akbar has successfully launched and run several journals inluding Asian Age, Telegraph and Sunday.

Frankly, it's not too impressive but its harsh to judge the magazine so early and write it off. Let's see what impact does Covert make in the days to come, especially with the elections drawing nearer.

The website of Covert: http://www.covert.co.in/

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