So the HT is finally in Mumbai. And the story on tapes suggesting underworld links of Salman created waves as well. Not bad for the first day. The print order is reported to be 2.09 lakh.
After the initial euphoria dies down, it is to be seen how many TOI readers will switch to HT. After all, old habits die hard and it is more true for newspapers. HT has, however, stole a march over the DNA with its early launch and this might give it a mileage over the latter.
No doubt there is space for a second newspaper in Mumbai. But the Times of India has had a monopoly in the market for over 167 years so it will not be easy for a new entrant to immediately make a mark. Still, a few months from now it will be clear if HT (or DNA) is here to stay.
