The rise of Raj Express in Madhya Pradesh has filled the void that existed for long in the state. Despite its vast Hindi readership, Madhya Pradesh was often overlooked by big media groups and the result was the monopoly of Dainik Bhaskar group, which marginalised all other newspapers including Nava Bharat.
Bhaskar was way ahead of all newspapers in quality of matter and technology. Dainik Jagran's editions in Madhya Pradesh were shabby in comparison. But the launch of Raj Express by a builder a few months ago has changed the situation.
Now Dainik Bhaskar has a competitor that markets its newspaper aggressively and is ready to pump money. The Bhopal edition of Raj Express is already giving sleepless nights to Bhaskar. The paper plans to go to cities other than Bhopal and Indore, and launch editions in Rajasthan and Chhattisgarh.
