The pundits who claimed that Mumbai market did not have space for two more English newspapers were proved wrong.
IRS 2006 initial results suggest Daily News and Analysis (DNA) having a redership of 4 lakh and Hindustan Times (2.85 lakh) have found their footholds.
Times of India remains the leader.
Despite the circulation DNA is finding it hard because of the losses. HT is content with its circulation as it had started with more modest target. With a combined ad pack of all editions like Delhi, Lucknow, Patna, Bhopal, Jaipur, Kolkata and Ranchi, it can fetch revenues.
TOI is leader but its status is threatened. People are almost fed up of it. The other day I was reading the interview of one Brand Director, what nonsense is that?
ReplyDeletecmon shithead, the figures are readership numbers not copies sold. that will be certified by ABC.
ReplyDeleteThat's Great!
ReplyDeleteCan somebody please let me know, how and from where can I get an idea about the circulation data regarding the Newspapers in Mumbai and Thane.
That will be really of great help.
Haresh
haresh.dalvi@gmail.com