Times of India has started has a satellite edition from Nagpur. Will it be able to make a dent into the readership of the local leader, The Hitavada?
Over the years Hitavada has grown from strength to strength and no national daily has been able to get a foothold in the Orange City. First the Indian Express tried unsuccessfully and had to shut the shop. Later on Hindustan Times tried its best but the paper just didn't pick up and remained at a mere 5,000-6,000.
However, after HT's arrival, Hitavada's circulation went up to 40,000. Eventually HT withdrew and decided to go to Mumbai so as to make it more acceptable to Marathi reader. Now ToI, has decided to expand its readership and go to Nagpur. For over a century this paper has been published from Mumbai but they never went to Nagpur. This time also it seems Times is just experimenting. At Rs 1.5, a satellite edition with some staff in Nagpur, the paper has begun publication.
Popular Posts
-
Someone had to write it someday and the weekly Outlook has finally brought up the subject, with a cover story on the unethical side of the ... -
The alleged sexual harassment of a woman employee in Star News and the attempt to silence her and later coverup the entire issue, has shocke... -
VP Singh went abroad for treatment. All politicians go outside India or cal foreign doctors and the best Indian docs when they are sick. But...
-
Journalism has been in crisis and the credibility of journalists is increasingly under scanner because of the bad apples. The question... -
Most news channels have their head offices in Noida but failed to see the trend of missing children and could not report the disappearance o...
-
News channel 'Voice of India' is no more. Within a year of its launch, the channel that had earlier launched state-specific channels... -
Pramod Mahajan was in the hospital. His brother Praveen pumped bullets in his stomach from point blank range. But several hours after he was...
-
Aaj Tak's Deepak Chaurasia was enlightening all of us with his special comments the morning BJP leader Pramod Mahajan was shot. Chaur...
-
Shishir Gupta, the executive editor of Hindustan Times, was working as a mole for BJP! The report suggesting Gupta being an informer to... -
Vadodara erupted and the channels found a great TRP boosting event. Unlike Kashmir killings that ironically don't 'sell', Vadoda...
