FIVE-year-old Prince who had fallen into a pit in Kurukshetra (Haryana) was rescued and the entire nation heaved a sigh of relief. Millions had watched the efforts to save the boy on television.
Zee TV stole a march over other channels as it telecast the entire exercise without any commercial breaks. Its anchors and reporters kept on claiming that it was Zee TV that had forced the government and officials to move fast and kept on patting their own back.
So what if the channel didn't show any ads, the TRP surely went up and the millions it must have earned through SMS messages from all over the country would more than compensate for that. The SMS to channels cost much to the consumer. And 50% of all the earning goes to the telecom company and the rest to the channel. Isn' it?
