Saturday, May 27, 2006
Sahara asking journos to get ads
So Sahara group has asked its journalists to get ads also. At least in regional channels of Sahara group they have set the target for reporters, can you believe this?
Naturally there is resentment and many reporters have quit. Nothing coule be worse for a journo than the situation that he goes for an assignment and while talking to a person, cajoles him to give an ad for the channel/paper. Once you bring ad, how will you write or do a story against the person? The concet of free and fair journalism would be over then.
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2 comments:
It is really disturbing.
Of course this is something long practiced by many regional papers. Journalists and marketing people both ask for ads openly whenever one approaches them for stories. Maybe it's the first time some national media is asking journalists to do it openly.
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