Saturday, July 12, 2008

Now it's Covert: MJ Akbar's latest launch

Covert promised to be different from the existing news magazines and it is rather too early to comment on it, as just a couple of issues are out.

It may not have revealed dark truths about Indian politics and the dirty deals as yet, still Covert can be counted upon. Surely it will give a good competition to the other magazines in the market.

With five weekly magazines already established in the market: India Today, Outlook, The Week, Tehelka and The Sunday Indian, it may not be too easy for Covert to make its presence felt, though it is a fortnightly, just like Frontline, but with a different flavour.

Priced at Rs 20, Covert has MJ's old hand Seema Mustafa and Joyeeta Basu as Deputy Editor. Akbar has successfully launched and run several journals inluding Asian Age, Telegraph and Sunday.

Frankly, it's not too impressive but its harsh to judge the magazine so early and write it off. Let's see what impact does Covert make in the days to come, especially with the elections drawing nearer.

The website of Covert:


Anonymous said...

seema mustafa made a huge mistake in a piece on `a ruthless ideologue'. said manmohan singh was chandrashekhar's economic advisor and went to him when his government was about to fall and reminded him of his promise to make him (singh) the ugc chairman.
well, the fact is, deepak nayyar was chandrashekhar's economic adviser. manmohan singh was in the south-south commission at that time. and he was ugc chairman much, much earlier.
senior journalists making such bloomers! really!

Anonymous said...

In 1990, he was handpicked by then prime minister Chandra Shekhar as his economic advisor, thereby bringing him into the public eye for the first time.

Predictably, the columnist Ms. Mustafa was right, on you're wrong. He was economic advisor to Chandrashekhar.

I think covert is an interesting experiment. You can't compare it to Outlook, Frontline, or India Today as they've been in the market for years and have garnered far too much publicity and experience for a magazine that is about a couple of months old to compete with.
Covert might go on to gather that type of a name, or remain a magazine with a select circulation. One doesn't know.
After all, it took the Asian Age about ten years to reach where it did, tragic end.

Anonymous said...

CHECK THIS UNIQUE SITE ALSO Matrimonial Site is the worlds only Matrimonial Site for peoples who don't want to take and give dowries for their marriages.its total free site.Add your Free Matrimonial Profile Now.

Popular Posts


Media (15) Journalism (12) Biased journalism (9) Irresponsible Media (8) Arnab Goswami (7) Biased Media (7) Indian Express (6) Indian Media (6) Media Hysteria (6) Dainik Bhaskar (5) Unethical journalism (5) Aaj Tak (4) Hindustan Times (4) Journalists (4) Magazines (4) TV Channels (4) English newspapers (3) False reporting (3) Hindi Media (3) Hindi TV channels (3) India Today (3) Indian journalism (3) Sting Operation (3) Superstitious Media (3) Terrorism (3) Times Now (3) Zee TV (3) BJP (2) Biased journalists (2) Dainik Jagran (2) Deepak Chaurasia (2) HT (2) HT Vs TOI (2) Media Blunders (2) Media watchdog (2) Media's Failures (2) Sudhir Chaudhary (2) Tehelka (2) Times of India (2) Zee News (2) ABP News (1) Abhisar Sharma (1) Amir Khan (1) Ashok Singhal (1) Barkha Dutt (1) Bhadas4Media (1) Bizarre journalism (1) Bloggers (1) Bollywood (1) Business Standard (1) Cameramen (1) Casteism (1) Chaitanya Kalbag (1) Chanda Kochhar (1) Communal riot (1) Controversies (1) DB Grouup (1) DNA (1) Deepak Sharma (1) Editor (1) Electronic Media (1) Encounter (1) Extra-judicial killings (1) Extremism (1) Fake encounters (1) HR policies (1) Hindi Journalism (1) Hindi TV Channel (1) Hindi newspaper (1) Hindu Terrorism (1) Hindustan (1) IBN 7 (1) India TV (1) Indian Express Idea Exchange (1) Journalism Hall of Shame (1) Journalistic ethics (1) MJ Akbar (1) Majithia wage board (1) Managers-editors nexus (1) Media Obsessions (1) Media and Terrrorism (1) Muslim Terrorism (1) Nai Duniya (1) Nandan Nilekani (1) Naxalites (1) News channels (1) News channels. (1) Newspaper War (1) Newspapers (1) Obituary (1) Obscene advertisement (1) Obscenity (1) Operation Lajja (1) Pakistan election 2013 (1) Photographers (1) Praveen Swami (1) Print media (1) Punya Prasun Vajpayee (1) Qamar Waheed Naqvi (1) Questionable journalism (1) Right-wing media (1) Right-wing websites (1) Saffron Terrorism (1) Sex Scandal (1) Sexual harassment in media (1) Sexuality (1) Socialites (1) Subhash Chanda (1) Suhel Seth (1) Sunday Newspapers (1) Swarajya Magazine (1) TV channel (1) The Hindu (1) The Week (1) Uday Shankar (1) Unethical reporting (1)