Tuesday, May 23, 2006

HT Jaipur shuts down

It has saddened me. The news of Hindustan Times Jaipur edition getting closed. In a couple of years Raipur, Nagpur and now Jaipur, three major editions were closed by this big media group.
I am appalled. It takes years for newspapers to give you back the revenue. Newspapers are not like biscuits or say washing powder that sell just by advertising.
However, many marketing guys think that it is also a business similar to any other product, which it is not. The guys who order closing down the editions on the basis of financial reports get huge pay packets and justify their salaries by such tactics.
They will leave a media organisation and then join either Parle biscuit or Harpic. But what about the journo? Unfortunately the best and trusted media groups have become less reliable.

2 comments:

Anonymous said...

If you are talking about English edition, then its market is in South India and metros.

Anonymous said...

Actually the salary of the top management staff is direcly proportional to the no. of people u can lay off.

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