Page 3 culture invades electonic media: Cheap item girls entrance media

Rakhi Sawant's kisses and then singer Mika's smooch was the hottest story on Sunday in this nation of 105 crore populace. How cheap that publicity-hungry girl looked and still our media was so enchanted with her!

Till a few years back the newspapers were blamed for P 3 culture. Today when the channels were competing with each other in making a Rakhi Package with obscene catchlines (words like chummi were used), one had a fair idea where the P 3 culture of Electronic Media would take us.

Item girls like Meghna Naidu, Sambhavna, Twinkle Vajpayee, Rakhi Savant are almost becoming new age idols for the youths of this country--at least that's what Ajtak, Star and company would want us. I am not generalising, item girls have the right to earn but Rakhi Savant has been exploiting the hunger of media for stories and sensationalism.

And the channels are now caught in a self-created trap that they can't even get out of it--as if they wouldn't show it, the rival channel will showcase the entire drama-naked or semi-naked no one cares. Blur it slightly and show it to the world. And it may be one kiss, but Ajtak would show it in repeat mode so that it would look like a barrage of kisses.