First, it was the India TV that got bitten by this bug. Now almost every channel has become obsessed with the Taliban.
You see a story about Taliban every time your switch on the TV. One day we are threatened that the Taliban are just a few 'hundred' kilometres from Indian border and the next day we are told that the Taliban are ready to sneak in into our territory.
Then there are reports about Taliban sending heroin and drugs to India and all sorts of story angles possible under the sun--either its about their ruthlessness or their growing power. Aaj Tak, IBN Khabar, Star News and News 24 love it.
Even English channels are now trying the Taliban trick for TRPs. Though the reports are often compiled amateurishly without any research work and mostly aimed at riveting viewers by causing a scare.
These 'special stories' about Taliban are telecast almost every day. It is not certain how much TRPs the channels get by airing such reports. Of course, its easy to create them because there is adequate masala that just needs to be put together and spice added to create a new hysteric report.
But isn't it going overboard? Taliban would surely like such international publicity.