Sunday, April 01, 2012
Jagran Juggernaut: Dainik Jagran's plan to buy Nai Dunia creates stir in Hindi news media, hits Bhaskar
It is Jagran's masterstroke for more than one reasons. Firstly, Jagran had hardly any presence in Central India. Its editions at Bhopal and Rewa didn't have much credibility. Jagran's Bhopal edition though old is now fifth or sixth in terms of circulation after Bhaskar, Patrika, Raj Express and Peoples' Samachar among others.
Jagran in MP is mostly read by the lower-middle class or at tea stalls where its weekly crime tabloid Satyakatha that appears on Tuesday is eagerly awaited. It is rarely subscribed at homes because of the nature of Satyakatha that has sex, sleaze and photos of semi-clad women.
Nai Dunia has credibility, reach in MP-Chhattisgarh
Secondly. Though Nai Dunia is also a sinking ship, in its new avatar it gained circulation in Bhopal. Its new editions in Chhattisgarh are doing well. Nai Dunia and its Bhopal-version Nav Duniya have credibility and also loyal readers in Malwa region around Indore.
With Nai Dunia, Jagran will need a established newspaper in entire Central India ie. MP and Chhattisgarh. Jagran is already strong in North India. In UP, Bhaskar is yet to make a move and the family with which Agarwals are in a titular suit are publishing just Jhansi edition from that state.
Fearing worst Bhaskar opened new editions and also under different brand name 'Divya Bhaskar', as in case of losing the case, the name can be changed to more known title that would not sound too different to the reader. It started DB star daily tabloid to push it brand.
So Dainik Bhaskar can be identified as DB Group. Despite all its efforts, Bhaskar is yet to become India's leading newspaper. Though lead was thin, Jagran was the leader. Now with Jagran group gaining established paper in MP-CG that has editions in Indore, Bhopal, Gwalior, Raipur, Bilaspur and other cities, it can give a run to Bhaskar as far as national reach is concerned.
Bouquet of English, Hindi and Urdu papers
Thirdly. For advertisers, Jagran will be a good option now. Jagran has also acquired English newspaper Mid Day, a strong Urdu newspaper Inquilab that now has nearly 12 editions in the country including Lucknow, Mumbai, Delhi, Moradabad, Aligarh and Kanpur.
Jagran is thus making the right moves. Guptas seem to have finally realised that Bhaskar was growing too fast and had to be tamed. With Nai Dunia, Inquilab, Mid Day, the group is now going from strength to strength.
Will Bhaskar remain silent? They have made forays in Gujarat and Maharashtra. But Gujrati and Marathi papers are still considered regional. Unlike English, Hindi or Urdu papers that have national character. Let's wait for Bhaskar's strategy as to
It should be a cause of worry for Subhash Chandra that his TV channel has not only lost its credibility but has become 'news' for...
If Mukesh Ambani's RIL has majority stake in 27 TV channels in India, does that worry you about the state of electronic media in t...
TV channel IBN 7 has claimed that thousands of 'couples are swapping wives' and indulging in sexual orgies at farm houses, homes ...
This is an old post. The paper has now been launched. Read the latest at this link: Dainik Bhaskar silently launches English daily DB Pos...
The landmark judgment of Justice DH Waghela of the Gujarat High Court that sent Mayaben Kodnani in the custody, has once again proved tha...
Journalism has been in crisis and the credibility of journalists is increasingly under scanner because of the bad apples. The question...
Senior Journalist N Rajan's death has come as a shock for the fraternity of journalists. Through out his career, Rajan remained deeply c...
Aaj Tak's Deepak Chaurasia was enlightening all of us with his special comments the morning BJP leader Pramod Mahajan was shot. Chaur...
Hundred most controversial Indians in the last century, that's the list prepared by weekly magazine The Sunday Indian in its latest issu...
Do you know who is the editor of Times of India, the largest circulated English daily in the country (or world)? Chances are that you wo...
Media (14) Journalism (11) Biased journalism (9) Irresponsible Media (8) Arnab Goswami (7) Biased Media (7) Dainik Bhaskar (6) Indian Express (6) Indian Media (6) Media Hysteria (6) Unethical journalism (5) Aaj Tak (4) Hindustan Times (4) Journalists (4) Magazines (4) TV Channels (4) BJP (3) English newspapers (3) False reporting (3) Hindi Media (3) Hindi TV channels (3) India Today (3) Sting Operation (3) Superstitious Media (3) Terrorism (3) Times Now (3) Zee TV (3) Biased journalists (2) Dainik Jagran (2) Deepak Chaurasia (2) HT (2) HT Vs TOI (2) Indian journalism (2) Media Blunders (2) Media watchdog (2) Media's Failures (2) Sudhir Chaudhary (2) Tehelka (2) Times of India (2) Zee News (2) ABP News (1) Abhisar Sharma (1) Amir Khan (1) Ashok Singhal (1) Barkha Dutt (1) Bhadas4Media (1) Bizarre journalism (1) Bloggers (1) Bollywood (1) Business Standard (1) Cameramen (1) Casteism (1) Chaitanya Kalbag (1) Chanda Kochhar (1) Communal riot (1) Controversies (1) DB Grouup (1) DNA (1) Deepak Sharma (1) Editor (1) Electronic Media (1) Encounter (1) Extra-judicial killings (1) Extremism (1) Fake encounters (1) HR policies (1) Hindi Journalism (1) Hindi TV Channel (1) Hindi newspaper (1) Hindu Terrorism (1) Hindustan (1) IBN 7 (1) India TV (1) Indian Express Idea Exchange (1) Journalism Hall of Shame (1) Journalistic ethics (1) MJ Akbar (1) Majithia wage board (1) Managers-editors nexus (1) Media Obsessions (1) Media and Terrrorism (1) Muslim Terrorism (1) Nai Duniya (1) Nandan Nilekani (1) Naxalites (1) News channels (1) News channels. (1) Newspaper War (1) Newspapers (1) Obituary (1) Obscene advertisement (1) Obscenity (1) Operation Lajja (1) Pakistan election 2013 (1) Photographers (1) Praveen Swami (1) Print media (1) Punya Prasun Vajpayee (1) Qamar Waheed Naqvi (1) Questionable journalism (1) Right-wing media (1) Right-wing websites (1) Saffron Terrorism (1) Sex Scandal (1) Sexual harassment in media (1) Sexuality (1) Socialites (1) Subhash Chanda (1) Suhel Seth (1) Sunday Newspapers (1) Swarajya Magazine (1) TV channel (1) The Hindu (1) The Week (1) Uday Shankar (1) Unethical reporting (1)