CNN-IBN and Channel 7 reporters: What Chipko?

The reporters, two girls, of channel 7 and CNN-IBN, together went to cover a programme and were seen asking Sundarlal Bahuguna about his 'achievements'. They were not aware who this 'guy' was. And when photographers at the spot told them about Chipko Movement, the reply was 'What Chipko?'.
Sometime later the girls were unapologetically saying, "We are fresh graduates so how will we know". True. You don't need to know a bit about anyone in this country as long as you have a mike that you can thrust into anybody's mouth and seek the byte.