Did any one hear about Mumbai Mirror after the hoopla surrounding its launch almost a month ago. It was heard that except free copies and subscriptions, thousands of copies were going as raddi. But the Economic Times proclaimed within a fortnight of the launch 'Mirror creating waves in Ad circle'. Soon Times wrote 'Mumbai Mirror demand has outpaced its supply'. The reality will emerge in a few months but one thing is clear. No one in the media world blows its own trumpet better than the Times of India group.