Thursday, January 22, 2009

Another daily newspaper faces closure: Meltdown hits Media



Metro Now, the joint venture newspaper of Hindustan Times and Times of India, is going to be a weekly paper. The daily newspaper, which had started publication in early 2006 had a life of just over 2-1/2 years.

The paper was borne out by the fears of HT and TOI groups. They had sensed that India Today was all set to launch a paper and DNAs Delhi-launch may further erode their circulation and revenue.

It was in this backdrop that the groups had come together and the daily tabloid paper was born. But two years down the line, the paper is being turned into a weekly.
And India Today's evening (afternoon) paper Mail Today has already become a success in Delhi.

HT's business daily Mint has published a report that informs us about 'possible jobless' and the casual statement of Sidhant Khosla about the steps needed to make the paper more 'efficient' (and in process lose some staff).

The HT-TOI experiment seems over now. One wonders whether the plans to run a weekly would materialise or it's just a way of winding up things. The only consolation is that it did have a longer life than the Mumbai tabloid 'Yuva' which had closed down recently.

3 comments:

Vikas Gupta said...

I am happy about it!

Read on my blog my experience/opinion of their standard/quality/service. Click here.

Vikas Gupta said...

Please check all the stories on my blog in the 'media newspaper' category! They are all critiques of the media. Click here.


I am glad to have discovered this blog and will follow it hereafter!

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