Saturday, October 09, 2010
Can MJ Akbar revive India Today magazine?
Chawla, who is considered close to BJP and the Sangh Parivar, had a long innings with India Today. In this period the taste of Indian reader also changed. While circulation of newspapers grew despite the channel boom, the magazines failed to retain their readership.
India Today's circulation has also gone down significantly. Under Chawla, India Today somehow acquired reputation of a pro-RSS magazine unlike the pro-Congress or secularist Outlook edited by the veteran Vinod Mehta.
With The Week going up in popularity in recent times and Tehelka also furthering its base, competition was hotting up. The arrival of Open, which is priced higher, put further pressure. The quality of content wasn't improving and there was no innovation.
It was in this backdrop that Akbar was chosen by Aroon Purie to head the prestigious magazine. Akbar, who has successfully established institutions and launched publications like The Telegraph (newspaper), Covert (magazine) and The Sunday Guardian (weekly newspaper).
Though Akbar is more harsh on Congress for the last few years, his aggression is not considered ideological because of the quality of his writings. He has contested election on Congress ticket in the past but doesn't seem to have a good rapport with the current regime.
However, journalists like Akbar are needed as they take on establishment and write critical pieces on the ruling party and government. Now a days few editors write aggressively and even fewer are critical of the establishment.
One hopes that Akbar would be able to give a new direction to India Today. The management also appears keen on shedding the pro-RSS or BJP-friendly tag on the magazine. Akbar will also head the Headlines Today channel.
It was a known thing among journalistic circles that till now state bureaus and reporters of India Today gave a subtle pro-BJP line to their reports to pitch them, as they felt this brightened the chances of their stories for proper space in the magazine's issues.
Whether it goes from Right-wing to Centrist-Leftist-Antiestablishment mode is yet to be seen. But Akbar is certainly expected to revamp the magazine, which needs a change to survive and maintain its identity as the prime news weekly of the country.
TV channel IBN 7 has claimed that thousands of 'couples are swapping wives' and indulging in sexual orgies at farm houses, homes ...
If Mukesh Ambani's RIL has majority stake in 27 TV channels in India, does that worry you about the state of electronic media in t...
The TRP ratings of Zee News was soaring on Monday as it discovered the cave on an 8,000 ft high hill in Sri Lanka where they claimed that ...
Journalism has been in crisis and the credibility of journalists is increasingly under scanner because of the bad apples. The question...
This is an old post. The paper has now been launched. Read the latest at this link: Dainik Bhaskar silently launches English daily DB Pos...
The Editor-in-Chief of Times Now channel, Arnab Goswami, was always considered a balanced anchor in comparison to several other journalist...
Do you know who is the editor of Times of India, the largest circulated English daily in the country (or world)? Chances are that you wo...
Amul macho advertisement tests Indian TV viewers' sensibilities: Is it obscene or creating advertising?Is Amul macho advertisement vulgar ? Click for a Video of Ad on You Tube. Here There are no direct answers to it. Vulgarity and obscenity a...
Dainik Bhaskar group that runs the second biggest Hindi newspaper in the country has launched an English daily. After many years, thi...
Indian TV news is in a state of serious crisis. Creating false stories, manufacturing rage and tarnishing image of particular peopl...
Media (14) Journalism (11) Biased journalism (9) Irresponsible Media (8) Arnab Goswami (7) Biased Media (7) Indian Express (6) Indian Media (6) Media Hysteria (6) Dainik Bhaskar (5) Unethical journalism (5) Aaj Tak (4) Hindustan Times (4) Journalists (4) Magazines (4) TV Channels (4) English newspapers (3) False reporting (3) Hindi Media (3) Hindi TV channels (3) India Today (3) Sting Operation (3) Superstitious Media (3) Terrorism (3) Times Now (3) Zee TV (3) BJP (2) Biased journalists (2) Dainik Jagran (2) Deepak Chaurasia (2) HT (2) HT Vs TOI (2) Indian journalism (2) Media Blunders (2) Media watchdog (2) Media's Failures (2) Sudhir Chaudhary (2) Tehelka (2) Times of India (2) Zee News (2) ABP News (1) Abhisar Sharma (1) Amir Khan (1) Ashok Singhal (1) Barkha Dutt (1) Bhadas4Media (1) Bizarre journalism (1) Bloggers (1) Bollywood (1) Business Standard (1) Cameramen (1) Casteism (1) Chaitanya Kalbag (1) Chanda Kochhar (1) Communal riot (1) Controversies (1) DB Grouup (1) DNA (1) Deepak Sharma (1) Editor (1) Electronic Media (1) Encounter (1) Extra-judicial killings (1) Extremism (1) Fake encounters (1) HR policies (1) Hindi Journalism (1) Hindi TV Channel (1) Hindi newspaper (1) Hindu Terrorism (1) Hindustan (1) IBN 7 (1) India TV (1) Indian Express Idea Exchange (1) Journalism Hall of Shame (1) Journalistic ethics (1) MJ Akbar (1) Majithia wage board (1) Managers-editors nexus (1) Media Obsessions (1) Media and Terrrorism (1) Muslim Terrorism (1) Nai Duniya (1) Nandan Nilekani (1) Naxalites (1) News channels (1) News channels. (1) Newspaper War (1) Newspapers (1) Obituary (1) Obscene advertisement (1) Obscenity (1) Operation Lajja (1) Pakistan election 2013 (1) Photographers (1) Praveen Swami (1) Print media (1) Punya Prasun Vajpayee (1) Qamar Waheed Naqvi (1) Questionable journalism (1) Right-wing media (1) Right-wing websites (1) Saffron Terrorism (1) Sex Scandal (1) Sexual harassment in media (1) Sexuality (1) Socialites (1) Subhash Chanda (1) Suhel Seth (1) Sunday Newspapers (1) Swarajya Magazine (1) TV channel (1) The Hindu (1) The Week (1) Uday Shankar (1) Unethical reporting (1)