DNA launches its pink paper DNA Money

The Daily News and Analysis (DNA) has launched its pink paper (business newspaper) DNA Money. Interestingly, the paper was launched from Indore--of all places. A small city of traders that has no national newspaper except HT and local edition of Free Press, Indore is hardly a place where a new financial paper in English can achieve a good criculation. In Indore Hindustan Time's local edition and Times of India's Mumbai edition sell equally. It seems the Bhopal-based Agarwals have hijacked the DNA ;) as the Zee group is no where in picture.