The pundits who claimed that Mumbai market did not have space for two more English newspapers were proved wrong.
IRS 2006 initial results suggest Daily News and Analysis (DNA) having a redership of 4 lakh and Hindustan Times (2.85 lakh) have found their footholds.
Times of India remains the leader.
Despite the circulation DNA is finding it hard because of the losses. HT is content with its circulation as it had started with more modest target. With a combined ad pack of all editions like Delhi, Lucknow, Patna, Bhopal, Jaipur, Kolkata and Ranchi, it can fetch revenues.