Saturday, July 29, 2006

Hyderabad edition of International Herald Tribune at Rs 30


It is priced at Rs 30. And I simple can't afford to buy it. International Herald Tribune (IHT)Hyderabad edition the first-ever such edition of an international paper in India has completed a year in this country.
On my two visits to Hyderabadlast year, I saw it on the stands, picked it up but coulldn't dare to buy it. Kept it back. Isn't it too much when we are still used to buying papers for Rs 2-3 and the highest being Asian Age for Rs 5. Asian Age editor MJ Akbar is also the editor of IHT Hyderabad edition.
Curiously the paper doesn't have local content and seems there are no plans for expansion also. Its look is good and you are tempted to buy once in a while but when stories are available on the net, the price does act as the deterrent.

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Monday, July 24, 2006

Prince, Live TV & earnings through SMS


FIVE-year-old Prince who had fallen into a pit in Kurukshetra (Haryana) was rescued and the entire nation heaved a sigh of relief. Millions had watched the efforts to save the boy on television.

Zee TV stole a march over other channels as it telecast the entire exercise without any commercial breaks. Its anchors and reporters kept on claiming that it was Zee TV that had forced the government and officials to move fast and kept on patting their own back.

So what if the channel didn't show any ads, the TRP surely went up and the millions it must have earned through SMS messages from all over the country would more than compensate for that. The SMS to channels cost much to the consumer. And 50% of all the earning goes to the telecom company and the rest to the channel. Isn' it?

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