Tuesday, October 25, 2016

Economic Times headline on Ratan Tata taking over again from Cyrus Mistry draws attention

The Economic Times headline has drawn lot of attention today.

Four years ago when Mistry had taken over from Tata, the headline was the one in the photograph above:

"Mystery Ends, Mistry Begins'

As Ratan Tata once takes over the company again from Cyrus Mistry, the newspaper gave this headline:

"Mistry Ends, Mystery Begins' [below]

It is not something unusual but it is interesting indeed and has caught eyes. No great wordplay, yet, it has caught eyes.

Simple, yet catchy. On the left, you can see the front pages of the paper on both the days.

Good job, ET. 

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